WP Buffs had rebranded and launched a new website, but design was still an afterthought. They had steady clients and strong content, but no visual strategy to tie it together. Working with freelancers made things harder: onboarding took time, output quality varied, and keeping a consistent look across every platform was a constant struggle.

Joe knew that design wasn't just a cosmetic issue. A poorly designed site was costing them conversions, trust, and calls.

I think that our old website and the way we used to do things didn't really have design as part of the core value structure of what we did. We needed things that are designed well because that helps with conversion, with the trust factor, and helps pretty much on every level to get people to book calls.

After reviewing ManyPixels' portfolio, Joe decided a subscription was a better fit than continuing to juggle contractors. WP Buffs came on board and started using ManyPixels for ebook designs, featured blog images, website background graphics, and icons - all matched to the new branding direction. The goal wasn't just to produce assets one at a time, but to build a visual identity that stayed consistent everywhere a potential customer might find them.

Yes, we can provide the value and the content that we give to people, but we want people to enjoy reading the ebook and say 'Wow this is super cool I'm feeling good about this ebook'. That's the hard part a lot of times, it's just that really warm, positive, good feeling from folks: when people feel that way when reading our ebooks and I'm super proud about that.

Within 10 days of launching the redesigned site, WP Buffs saw MRR grow by over 400%. Pages per session went up, bounce rate dropped, and discovery calls started converting at a higher rate. The design work that used to require hours of freelancer management now takes minutes a day.

For Joe, the bigger shift was realising that good design support didn't have to mean a full-time hire. The subscription model gave WP Buffs access to consistent, on-brand design without the overhead.

"It's been super easy to just plug in and work with ManyPixels. I probably spend 5-10 minutes a day in the ManyPixels dashboard, just talking about different projects, we've got 1-2 projects at the time. We just skipped the pain points of working with a freelancer and went straight to getting work done."

"It's almost like having someone as a full-time member of the design team. So to me it's a great value to be able to pay a monthly subscription for that service and design support without necessarily going out and hiring a designer for probably more expensive than the subscription."

His advice for anyone on the fence:

If you want to step up your design game but you don't necessarily want to hire a full-time person or even a part-time person, this is to me like a no risk, high reward solution to pretty immediately stepping up your design game.