In the early days, Katya handled her own branding and graphics. By her own admission, they were "pretty bad." Rather than risk looking unprofessional, she stopped using visuals altogether and relied entirely on written content and videos of herself. That worked to a point, but it capped how far she could take the brand.

She tried hiring freelance designers and branding experts, but the results were consistently disappointing. The issue wasn't the designers' technical skill - it was the collaboration. Nobody seemed willing to work through the brief with her to understand what she was actually trying to communicate.

The biggest problem that I had was that when I would hire a graphic designer, they'd never really capture my vision. Because I'm not a designer, it was hard for me to communicate what my vision was. I never really found someone who would collaborate with me to figure out what this vision was.

When Katya decided to try again, she didn't commit straight away. She ran a direct comparison: ManyPixels against two other graphic design subscription services, giving each the same brief and judging the output side by side. The result wasn't close.

At first I thought I was going to go with one of the other companies, but their designs were nowhere near the quality of ManyPixels and the choice became obvious. ManyPixels' designers are really open to feedback and want to collaborate to make the best graphics possible.

From there, Katya started building out her full brand identity with ManyPixels: a new logo, a comprehensive brand guide, and a growing library of custom illustrations she could use across her marketing.

What changed over time wasn't just the quality of the output - it was the working relationship. As the designers got to know Katya's aesthetic and the Reach and Make Millions brand, the briefs got shorter and the turnaround got faster.

I think the designers are starting to get to know me because now I ask for something and they get it right the first time. I kind of have an idea of what the vision is and they're just able to capture it so easily, it really surprised me.

The visual upgrade also had a direct impact on conversions. Pages and campaigns that combined ManyPixels visuals with written content and video performed noticeably better than those relying on text or video alone. Design that had previously held the brand back was now helping it grow.

When a close friend was looking for a graphic design service, Katya's recommendation was direct.

My best friend did want to hire a graphic design company and I was like, you know what? Try the competitors, but try ManyPixels because you're going to make the decision to work with ManyPixels anyways. I know the quality of work that they do is way better than any of the competitors that I've seen or that I've tested. And he did end up going with ManyPixels.