In the early days, Jeanette handled graphic design herself using tools like Canva. It worked in a pinch, but it wasn't where she should have been spending her time.

"Doing my own designs ended up taking a lot of time. As a business owner, I shouldn't be focusing on doing design mockups."

The natural next step was freelancers. But platforms that promised flexibility delivered inconsistency instead. Different designers, different standards, and no way to know what would come back.

It was really the case of sending a design request out and not knowing what kind of graphics we were going to receive. We wanted to have a reliable source for graphic design where we weren't hiring a bunch of different people to get the quality we needed.

Moxie's first requests were straightforward: social media graphics, YouTube thumbnails, Instagram posts. As the relationship developed, the scope expanded. Because Moxie produces a lot of educational content, requests started coming in for visuals tied to their YouTube channel, and for brochures and informational booklets used in marketing campaigns.

Coming from a marketing background, Jeanette was comfortable briefing a designer. She knew how to specify a color palette, name a font, and describe a goal rather than just a layout. That clarity made the feedback loops shorter and the revision rounds fewer.

The thing that surprised me the most is the quick turnaround time and the actual quality that comes back. The designers make it look just so good. It's better than what I thought of or could've done myself, or even other people that I've worked with in the past could have delivered.

The work expanded steadily. Beyond social graphics, Jeanette started requesting business reports, PowerPoint presentations, display ads, and print collateral. Each category followed the same pattern: a clear brief, a fast first draft, light revisions, done.

The biggest shift wasn't the output - it was the overhead that disappeared. No sourcing, no vetting, no managing a rotating cast of freelancers. A single subscription covered the volume, and the quality held across every asset type.

Moxie has used ManyPixels primarily for its own internal content, but Jeanette sees a second layer of opportunity: using it to fulfill design work for clients, turning a cost centre into a margin driver.

We've mostly used ManyPixels for the company internally. However I can also see opportunities to have some of our client work fulfilled through ManyPixels. So when I think the potential that I'm going to tap into there's probably going to be an ROI where the money that we're spending per month we can actually charge our clients.