Producing 250 articles a month for enterprise clients means a constant stream of design requests sitting alongside every piece of content: blog headers, social visuals, landing pages, website elements, and ad creatives. Before ManyPixels, Codeless managed this by hiring designers on a one-off basis - which created its own set of problems. Every new project meant testing a new person, explaining the brand from scratch, and waiting on availability. Slow turnaround from freelancers dragged delivery timelines and made it hard to iterate on ideas before a client lost patience.

The issue wasn't finding designers. It was finding a service that could keep up and stay consistent across everything Codeless needed.

Codeless brought ManyPixels in to cover the full range of design that runs alongside their content work: social media graphics, digital ads, websites, landing pages, presentations, and documents. For larger client projects, they also needed mockups and website elements that developers could pick up and build on directly.

What stood out from the start was the workflow. Rather than receiving one take on a brief and hoping it landed, Codeless got multiple concepts per request, so the team could choose the strongest direction and iterate from there - without re-briefing from scratch each time.

ManyPixels has been really helpful even in just being able to come up with concepts and ideas. Even if it's just a Photoshop file that our team can use forward and change things like background or text, the actual design is thought out and consistent, and that's usually helpful. It gives us the raw material to build forward and manage a lot of those things now in-house. Those assets are already created and it makes it a lot easier.

With ManyPixels handling the design volume, Codeless could move faster on client work without growing their internal headcount. The asynchronous workflow fit naturally into how the team already operated across time zones: submit a brief before signing off, come back the next morning to a finished concept ready to review.

"We work in different time zones, so we submit a request, and log in the next day already having something to actually look at. If we're not starting with a finished project in mind, it helps to be able to work on an idea in the course of a few days and then get that final product that we'll all be super happy with."

The financial case was clear too. By pairing ManyPixels designers with their developers, Codeless started delivering website projects that would have cost clients $20-30k for around $10k - which opened up work they previously couldn't win at their price point. Over time, Codeless has run more than 277 design requests through the platform.

That was a huge benefit because now we're able to do a lot more. We're able to build a lot more than I thought we would initially, based on other budget constraints. The cost to alternatives compared to that is a pretty massive ROI increase.