Case Studies
How Codelation Uses ManyPixels to Win More Software Clients

About
Codelation
Codelation is a custom software development agency based in Fargo, North Dakota, founded by Josh Christy in 2008. They work with early-stage entrepreneurs who have an idea and need help turning it into a real product. That means getting involved before anything is built, when founders are still figuring out what they want, what it should look like, and whether it's worth building at all. Alongside client work, Codelation has also built its own products, including Booth, a call-routing tool designed to help small businesses handle calls without using personal phones.

The Problem
Codelation had in-house designers, but design was a bottleneck. When a prospective client needed to see what their product could look like before signing, someone had to mock it up fast. That usually meant pulling a developer off billable work or waiting days for a freelancer to come through. Neither option was good.
They had tried other design services before ManyPixels, but most were strong in one area and weaker in another - good at web design, or good at creative work, but rarely both.
Before we started using ManyPixels, we tried a lot of different design services and some were good at web, some were good at more of the creative end. But ManyPixels really blended the ability to be good at a lot of different things. And at the price point that we're at, it's a no-brainer for us. And so it's allowed us to really achieve a lot more runway with our clients than we were before.
The Request
Codelation came to ManyPixels for early-stage mockups, landing pages, website designs, social media posts, and digital ads. The biggest single project was StartupHappy, an idea validation platform for early-stage founders that Codelation was building from scratch. ManyPixels helped shape what that product could look like before a single line of code was written.
The critical requirement throughout was speed. Codelation needed to be able to throw a brief into the portal and have something back within 24-48 hours, without the back-and-forth that came with managing freelancers.
Where ManyPixels really excels is the ability to throw something quickly through the portal and we know we're going to get a response in the next 24-48 hours. Being US-based, it's also really nice that as long as we get something into the portal by the end of the day, we have a response by the next morning.
The Solution
ManyPixels became a built-in part of how Codelation pitches and delivers for clients. When a prospect is on the fence, Josh's team can offer early design work at no charge to the client, using ManyPixels to produce it quickly, and that alone is often enough to close the deal.
"Really the value for us is that if we have a client on the fence we can say 'You know what, let us do some early design work for you at no charge', and we usually end up securing the contract because of that."
For projects already in progress, having a designer on call shortened timelines significantly.
"It was very instrumental to us to be able to get that platform put together through ManyPixels. Our designer saved us days, if not weeks, on a few projects."
The ROI math is straightforward. At $550 a month, Codelation only needs to recover a few hours of billable time to break even.
"For $550 a month, we bill $150/h. All it takes is a couple of hours a month for which we get way more value from ManyPixels than that, just from a billable standpoint."
"ManyPixels is great for us because we have in-house design, but we can't always shift as quickly as we need to. A lot of times ManyPixels is a great resource for us to be able to offer something to a client really quickly that we wouldn't be able to do otherwise. For US-based companies, you're not going to get a better value than what you get with ManyPixels."
Company

About
Strategic Web and App Development Partners.
Website
https://codelation.comLocation
Fargo, USA
Industry
Computer SoftwareCompany Size
11-25Services
Websites
Landing Pages
Social Media
Digital Ads
Team



More case studies




Your design team, ready on demand

























